The chances are, in 2019, the most common marketing tip you’ve had is to utilise video. It’s the word on every marketers list. Video content is key. But it’s hard to understand why… until you see the statistics. Here are 7 reasons why you need to factor video into your content schedule for 2019.
#1 Videos are what your customers want to see.
A recent study found videos are a consumers favourite type of content on social media. What’s more, 73% of consumers stated they had been influenced by a brand’s social media presence when making a purchasing decision (Animoto, 2018). Therefore the more video content you produce for your social media channels, the more chance you have of capturing your customer’s attention when they are thinking about their next purchase.
#2 Video is a consumer’s favourite medium for learning about a product.
When the same page offers both text and video, 68% of people prefer to use the video to learn about the product or service offered (Wyzowl, 2019). When you combine this knowledge with the fact that 95% of viewers are more likely to remember a call to action when watching video, compared to 10% who remember it when reading text (Insivia), it’s easy to see where your call to action should be placed.
#3 Consumers want to see your content.
A huge 54% of consumers want to see more video content from brands and businesses they love (Hubspot, 2018). So speaking directly to your key audience will help them support you in the way they want to.
#4 More and more people are watching video every day.
With over 500 million people watching video on Facebook every day (Forbes 2017), and 55% of people watch videos online every day (Hubspot 2018) it really is the content getting seen. Capture your audience with your own video content frequently and be remembered.
#5 The B2B market is no different.
There are obvious differences in B2C and B2B marketing, and some people believe that video content is most important for B2C. However the stats show that it’s just important for B2B markets. 70% of B2B buyers and researchers watch videos on their path to purchase, and 59% of executives say they’d rather watch a video than read text (Wordstream). Having that video content ready for them to watch is the best way to win them over.
#6 Videos attract more attention.
With the rise in ‘stories’ across social media, video really comes into play. Over 60% of people said their interest in a product rose after seeing it in a Facebook Story (Marketing Land) and a 2017 study by Instagram found that 60% of people will watch Instagram stories with sound on, compared to the 85% of Facebook timeline videos which are watched with sound off. What’s more, MarketingSherpa found that videos attracted 300% more traffic to landing pages and helped nurture leads.
#7 Video content creates more qualified leads.
The big one is this. Video marketers have found that they receive 66% more qualified leads per year though video content. And video achieves a 54% increase in brand awareness (Optinmonster, 2019).
What more would you want for your company than an increase in brand awareness and qualified leads?
As a video production company based in Manchester, Immersive Digital and Media can help get your brand seen. Just get in touch with us via the contact form below.