Why your fitness brand should have fitness videos

Whether you want to get the word out about your fitness studio or looking for leads who will turn into members, video is the ideal way to reach your marketing goals. Online fitness videos are the modern day equivalent of the VHS tapes featuring celebrities that adorned many TV stands in the 80s, 90s and early 2000s. Hundreds of people watch all kinds of fitness videos every day on Youtube. And YouTube confirmed this in 2017 when they stated that 5,500 years worth of content tagged ‘Yoga’ was watched that year alone on its platform. 

What can fitness videos do for your brand 

As a fitness brand you want to be known as the best of the best. The most common asset that fitness video can bring to you is brand awareness. For example, local fitness studios, personal trainers and gyms can benefit from the sheer number of people who prefer to view video content than read posts on social media. With great quality, shareable content on your social media channels you can gain fantastic reach, even with minimal ad spend. 

Shareable content which makes fitness look as fun and enjoyable as it is

This shareable content can be created from fitness technique video, videos of a class or yoga session, or more. There are unlimited options when it comes from creating fitness content for your brand and your video production company will be able to break it all up into bite size chunks for your website or social media channels. 

Using fitness videos as an additional revenue stream

In addition to online social media content, fitness video series’ can work in much the same way as the VHS tapes of old. Many of your customers won’t be able to make every class, so help fit the class around them. You can create online video memberships for customers who want to train in their own home. Or create fitness technique videos for your very own YouTube channel which in turn can create a revenue stream for you through advertising. 

Don’t sweat the small stuff

The hardest thing about creating fitness video content is the exercise itself. When you hire a team like Immersive Digital & Media the only thing that will make you sweat is the workout. We can offer you fantastic packages for your fitness videos and even help market them. We can help you understand how to get your message across in the best way possible and optimise your YouTube channel in order for you to get the most out of it. With the whole process being that simple, it’s easy to understand why you should start creating great fitness video content for your brand. Get in touch today for more information. 

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